Webinar: China NFT in marketing & IP licensing

Non-Fungible Tokens (NFTs) are a growing phenomenon globally, and this is no different in China.

Non-Fungible Tokens (NFTs) are a growing phenomenon globally. This is no different in China, where NFTs are known as ‘digital collectables’. Brands are increasingly using digital collectables to support their marketing and promotional activity. Whilst this contributes to brand growth, getting it wrong can have a significant negative impact. As this is a new and emerging area, speakers Jin Ling, Sunny Su and Holly White from our Commercial & Digital Group will discuss how legal and intellectual property in-house counsels are grappling with guiding their business through these challenges. 

Join this webinar hosted by Rouse and Lusheng (a strategic partner of Rouse) to learn more. 

In particular, the following topics will be covered:

  • Business models being used to exploit digital collectables
  • New regulatory and intellectual property risks and what can go wrong
  • How to mitigate the risks successfully

Date

Friday, May 6th, 2022
Time
4:00pm - 5:00pm (China Time)
30% Complete
Principal and Head of Digital & Commercial at Lusheng Law Firm (Rouse's strategic partner)
+86 21 3251 9966
Senior Associate at Lusheng Law Firm (Rouse's strategic partner)
+86 10 86324100
Head of Service Development
+44 20 7536 4185

TAGS

Principal and Head of Digital & Commercial at Lusheng Law Firm (Rouse's strategic partner)
+86 21 3251 9966
Senior Associate at Lusheng Law Firm (Rouse's strategic partner)
+86 10 86324100
Head of Service Development
+44 20 7536 4185