Non-Fungible Tokens (NFTs) are a growing phenomenon globally. This is no different in China, where NFTs are known as ‘digital collectables’. Brands are increasingly using digital collectables to support their marketing and promotional activity. Whilst this contributes to brand growth, getting it wrong can have a significant negative impact. As this is a new and emerging area, speakers Jin Ling, Sunny Su and Holly White from our Commercial & Digital Group will discuss how legal and intellectual property in-house counsels are grappling with guiding their business through these challenges.
Join this webinar hosted by Rouse and Lusheng (a strategic partner of Rouse) to learn more.
In particular, the following topics will be covered:
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