Rapid growth comes with mounting challenges
Leveraging brands to maintain and grow customer bases in Asia is both increasingly important and challenging. Asia’s retail landscape is booming. This fast growth attracts threats to brands that continually evolve and chip away at market share.
Brands with official flagship stores on major platforms can still find themselves losing sales to unauthorised or counterfeit products. Especially vulnerable are those whose business experiences rapid growth in Asia before they even have a business presence in the region. These businesses often find counterfeits and lookalikes serving the same demand they hope to grow.
These issues cost brand owners millions in lost sales both offline and online. An online takedown or simply hunting down a producer or seller of infringing goods is not enough to ensure your sales revenue is protected.
Ensuring your brand is two-steps ahead
Get insight and professional advice on the common issues and concerns businesses need to understand and may be facing when entering into China: