Sports IP

Our experience spans the full spectrum of sports industry legal matters.
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Rouse's sports law team consists of a number of highly experienced cross-jurisdictional specialists in China, South East Asia, the Middle East, and Europe.

We have advised leading global companies on their rights in relation to sponsorship of events, licensing agreements, ambush marketing enforcement campaigns. Most recently, Rouse has won record levels of compensation in China for a major sports brand and managed the largest copyright action in South East Asia to prevent unauthorised broadcasting of sports events.

We have advised players on both the exploitation and enforcement of their personality rights and advised major organisations on how to navigate and protect their rights in China and other emerging markets. Over issues relating to the Olympic Games, we have advised Premier League clubs and governing bodies on their rights in South East Asia. 

Services & Solution

We have experienced advisors in:

  • Negotiation and drafting of sponsorship and licensing agreements
  • Exploitation of commercial, marketing and advertising rights
  • Ambush marketing, including managing enforcement around events
  • Image rights – protection, commercialisation, enforcement and litigation
  • Brand protection and enforcement – including anti-counterfeiting
  • Enforcement of broadcasting rights
  • Brand partnerships – including key brand associations and official suppliers
  • Naming rights – for instance of stadia, stands and training complexes
  • Dispute resolution - litigation and arbitration (including issues around force majeure)
  • Data protection
  • Due diligence
  • E-sports and online competitive gaming

Latest Sports IP Insights

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Across the world businesses are being forced to make game-changing decisions based on assumptions and instinct.

8 minute read

Luke Minford

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17 May 2020

Legislative Insight into the intellectual property law for the Dubai International Financial Centre (DIFC)

1 minute read

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24 Feb 2020

Our team

+852 2302 0832

Jin Ling

Principal, Director of Commercial Law Practice

Shanghai

+86 21 3251 9966

Nick Redfearn

Deputy CEO, Principal

Jakarta

+62 811 870 2616