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      Amanda Yang

      Principal

      Beijing

      +86 10 8632 4000

      Biography

      Amanda is a Principal based in our Beijing office.

      Amanda has been working in the IP industry since 2004.  She has expertise in the acquisition of well-known trade mark recognition, advising on the registrability of non-traditional trade marks (sound marks, colour-combination marks, certification marks, and geographic indications), trade mark transactions, licensing, as well as integrating IPR protection strategies with portfolio management.

      Her client base spans from multi-national companies in industries such as pharmaceuticals, technology and machinery, food and beverage, real estate, education, and fashion.  She also provides strategic guidance and advice to Chinese clients on global IP management.

      Amanda gives presentations on IP rights at events organised by various Trade Commissions and business associations, including the EU Chamber of Commerce in China.  She writes for a number of legal publications, such as Managing Intellectual Property, China Law and Practice, China Intellectual Property.

      Qualifications

      • Oriel College, University of Oxford, Legal Study
      • Bachelor of Art, China University of Political Science and Law
      • Juris Master, Law School, Peking University
      • PRC licensed lawyer
      • Expert at Beijing Municipal IP office
      • Guiding Expert at the National Overseas IP Dispute Response and Guidance Center under the National IP Administration of China

      Memberships

      • INTA- Trademark Office Practices Committee, Chairman of China Subcommittee, 2020-2021
      • INTA- Non-Traditional Trade Mark Committee – 2017-2019
      • China Lawyers Association, Member, 2015

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