Biography
Amanda Yang is a Principal, based in Beijing.
Amanda has over 20 years of practical experience in trademarks and branding, providing comprehensive consulting strategies and professional services to leading multinational companies. She specializes in providing strategies for protection of the clients’ trademark rights, copyright and design in China, including prosecution, enforcement, dispute resolution, negotiation and global portfolio management, with clients across technology and the internet, entertainment and media, pharmaceutical, FMCG, luxury goods, hospitality, catering chains and industrial manufacturing. She has resolved complex cases for many clients, including those recognized by the China National Intellectual Property Administration as "Model Trademark Review Cases of the Year."
Recognized for her professional strength and industry reputation, Amanda has received endorsements from international legal directories and authoritative media, including World Trademark Review, Who’s Who Legal. She is an Expert in the National Overseas IP Dispute Response and Guidance Center under the China National IP Administration.
She has served as and a member of both the Non-Traditional Marks Committee and the Non-Traditional Marks Global Advisory Subcommittee of INTA and was the Chair of the China Subcommittee of the Trademark Office Practice Committee of INTA. She is also a Top-Level agent in the Trademark Talent Directory of the China Trademark Association, a Gold Metal Trademark Practitioner.