Pursuing a holistic and realistic approach to brand protection and anti-counterfeiting we explore whether scaled, coordinated and targeted consumer education and awareness campaigns are an effective tool for addressing the ongoing demand for counterfeit goods.
We have been closely involved in work in the Philippines for over 20 years. Through our local Network Firm, we provide the full range of IP services.
- Rouse works closely with local law firm Baranda & Associates, which handles all work on the ground. Together, our highly experienced IP consultants work with clients to develop and implement IP strategies that are aligned with, and support business goals.
- The local team handles different types of IP litigation, principally administrative IP cases at the BLA and civil court, working closely with the Philippines National Police, the National Bureau of Investigations and Department of Justice (State Prosecutors) and the Bureau of Customs.
The Philippines is a major consumer market especially, given its history, for US companies, but it is a challenge for IP owners. There is a legal framework for the protection and enforcement of IP, but previous economic and political upheavals have prevented the country from developing a judicial and administrative infrastructure to make the system effective.
The local team in the Philippines is extremely experienced in trade mark dispute resolution; in particular oppositions before the Bureau of Legal Affairs.
Two types of patent are recognised in the Philippines – patents and utility models, the latter not requiring an inventive step. ‘Use’ is not a requirement for maintaining patents in the Philippines: you simply have to pay annual fees, commencing after the end of the fourth year.
The local team provides the full range of patent services in the Philippines, from drafting, freedom to operate searches, prosecution and registration to commercialisation and enforcement.
Designs can be registered with the IPO. Once registered, a design is protected in the Philippines for five years from the application date but can be renewed for up to two more five year periods.The local team provides the full range of design services in the Philippines, from clearance searches, prosecution and registration to commercialisation and enforcement.
In the Philippines, copyright arises automatically when an original work is reduced to material form.
Because the Philippines is a party to the Berne Convention on the Protection of Literary and Artistic Works, the works of the nationals of member states, and works first published in a Berne Union country, will be automatically protected.
The local team has extensive experience in copyright protection and enforcement.
The increased attention devoted to anti-counterfeiting in the Philippines has paid dividends for Baranda & Associates, an affiliate of Rouse.World Trademark Review 1000 2015 - Philippines