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Luke Minford

Chief Executive


+44 20 7536 4100


Luke is our Chief Executive based in our London office.

Luke was appointed Chief Executive of Rouse as of 1 May 2013, having been UK Country Manager. Before moving to the UK, he spent 14 years working as an IP specialist in China, the last six as head of their China practice.

Luke has a wide range of experience dealing with IP strategy and protection in the Peoples Republic of China. He advises clients on their IP entry strategy, and supports these businesses with implementation, from commercial deal set up through to on the ground enforcement. His experience also includes IP portfolio management; setting up and supervising regional IP management programmes; establishing and managing an internal IP department on behalf of one of China's biggest FMCG companies; establishing and managing coalitions; advising and assisting in set up of comprehensive licensing programmes; and advising on a number of IP and non-IP related commercial issues in relation to foreign investment in China.


  • BA (English)/LLB, University of Otago, New Zealand

  • Beijing Foreign Languages University Scholarship 1995


  • Who's Who Legal Trademarks, 2020: Recommended/Leading Practitioner
  • WTR 1000, 2020 - 2021: Global Leader

Personal Interest

  • Sports especially rugby and golf, Chinese literature and culture