In smaller companies, there are often great potential values ​​hidden in routines, technology and methods that employees and management take for granted. By identifying and formalizing these assets, you can give yourself better opportunities to take advantage of your competitive advantages, create a larger capital base to borrow / expand towards, and also expand your patent portfolio.

Erik Johanneson and Erik Oskarsson at Rouse have extensive experience of helping companies with just this, and for two hours in March (16/3 and 30/3) they will in two free webinars tell more about what they call "IP Identification Workshops" and which they regularly agree with various companies.

Webinar one: "Do not miss the forest for all the trees - Identify hidden assets and create conditions for growth"

The first webinar, which will be held on March 16,  is mostly aimed at smaller companies that want to learn more about how to identify and formalize intangible assets within the company, with the aim of creating a solid capital base to grow towards. Erik and Erik will also discuss basic IP strategy and what is required to build long-term asset portfolios. 

You get to learn about

• how identifying and controlling IP assets can contribute to a higher valuation and easier capital raising for your company
• how to break down your business model into elements that can be protected.
• how you should think about building a long-term IP strategy.

Webinar two: "Build an eternity machine - Fast-track to sustainable innovation strategy"

The second webinar, March 30, will be about the whole process of IP management in more general terms, and is mainly aimed at larger companies with already established IP. The focus will be on "proactivity" in IP management, ie how to systematize the work of identifying, structuring and creating IP in a long-term sustainable way. 

You get to learn about

• how you can effectively break down your business model into technology trees 
• time-efficient processes for building a comprehensive innovation strategy
• the importance of transparency in IP issues, internally and externally

The two webinars are independent, ie it is not necessary to go to the first to be able to assimilate the second. The number of places is limited, so register yourself and your colleague today.

Date:  Tuesday, 16/3 and 30/3.

Time:  Webinar between 8:30 - 9:30. 

Where: Online

Participants:  Erik Oskarsson & Erik Johannesson , management consultant and patent engineer at Rouse (Stockholm).

Other: Registered participants receive an invitation via Outlook with a link to the webinar in Microsoft Teams. 

Warm welcome!