Biography
Isabel is a consultant based in our Guangzhou office, specialising in online enforcement.
Isabel joined Rouse in 2015 and has been practising online enforcement for over 7 years. A sharp observer of China’s online world’s landscape, Isabel always provides solution to client with valuable insights.
Isabel leads and manages more than 100 online enforcement projects each year, serving both large multinationals and up-and-coming hot brands.
To cater to her client’s growing needs, Isabel has recently expanded coverage of online enforcement from Greater China to Southeast Asia, building a vaster and more efficient network of brand protection for her clients.
Isabel also possesses solid experience in online-to-offline enforcement action. She frequently helps detect important online leads and drive leads to offline enforcement actions, which increase the deterrence effect for potential infringers.