Biography
Maura has been leading our Rouse Africa practice since it opened in October 2015.
Maura has been with Rouse since 1994 as its first trainee working in the London office and then established our office in Cape Town in 2015. She has been the South Africa General Manager since then
Maura manages a wide range of issues relating to trade marks across many African jurisdictions. Her current practice covers multi-jurisdictional brand clearance, protection and enforcement. She provides strategic advice on trade mark portfolio creation and management, localising foreign brands and combating bad faith trade mark applications. She also supports brand owners on advertising and media related issues to ensure their communication with consumers complies with local laws and regulations as well as cultural sensitivities. Maura also assists brand owners in focusing their trade mark activities on ways that build brand equity.
Maura’s broad client base spans varied industries including technology, consumer products, electronics, food and beverage, travel and leisure, entertainment, and fashion.