Chad is a Principal and Head of Global Media, Advertising and Digital practice in our Hong Kong office and has experience in a wide range of IP work.
Chad is a specialist in media and digital law with expertise in supporting clients to achieve their communication aims in emerging markets. He heads our global Media, Advertising and Digital practice from Hong Kong and Dubai.
Chad has practiced in the marketing law arena both in house and as a trusted external counsel. Chad regularly advises clients on strict legal issues, including regulatory compliance, promotion registration, and terms and conditions. He also advises on more practical issues, including contest mechanic development, brand awareness on social media, and cultural sensitivity in advertising.
Chad has been a trusted asset to promoters and marketers who wish to create unitary pan-MENA events and contests which still comply with all country-specific laws. Chad is also able to assess risk when helping clients create a promotion strategy across many countries. As head of Rouse’s global practice, Chad works with teams in each of our offices to deliver commercial and practical advice and analysis to clients in-market and approaching from other jurisdictions.
When contributing to advertisement development, Chad is strongly-attuned to spotting easily missable issues in the details, which could otherwise have significant consequences. For social media, Chad understands the power and reach digital platforms have to connect consumers directly with brand-owners. He takes these important nuances into account when counselling online behaviour, all while placing great value on quick turn-around time when advising on fast-paced social marketing campaigns.