Chris Bailey

Principal, Rouse Consultancy


+86 21 3251 9966


Chris is a Principal of Rouse Consultancy.

Chris has lived and worked in China for more than 25 years where his career has focused on intellectual property management, enforcement, monetisation and commercialisation.

He has been involved in numerous IP-related transactions including establishment of joint ventures and licensing in a range of sectors including medical devices, hydrogen fuel cells, batteries and environmental technologies. He leads Rouse’s Springboard programme that helps emerging technology companies to conclude deals in China, working alongside Rouse’s network law firm Lusheng. He is also co-creator of CIELA, a Chinese IP litigation database which is regularly used by IP professionals, corporations and academics.

Chris is a co-author of two books:

“Patent Law in Greater China”, ed. Luginbuehl and Ganea, Edward Elgar Press 2014

“Commercialisation of IP Rights in China” ed. Chien-Hale, American Bar Association, 2020


  • LLM, Intellectual Property Law, The University of Edinburgh
  • MA, Chinese, Oxford University
  • BA (Hons), (Chinese), Oxford University
  • MBA, Kellogg-HKUST program


  • IAM Strategy 300, 2020 -2021: Listed as a ‘Global Leader'
  • IAM Strategy 300, 2016: Listed as a ‘Leading individual’
  • IAM Strategy 300, 2014: Listed as a ‘The World's Leading IP Strategists’
  • Chambers Asia – China, 2013: Listed as a ‘Leaders in the field of IP’
  • IAM Strategy 300, 2012: Listed as a ‘Leading individual’