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Flora Fang

Principal

Beijing

+86 10 8632 4000

Biography

Flora Fang is a Principal, based in Beijing.

Flora has approximately 20 years’ experience in the field of trademarks and branding, specializing in trademark portfolio management, protection, and enforcement in China and overseas. Trusted by many leading domestic companies as well as large European and American multinationals, Flora’s clients are from the technology, pharmaceuticals, life sciences, FMCG, and retail industries.

Flora provides a wide range of intellectual property consulting services, particularly excelling in the foreign IP sector. She often assists clients entering complex fast-moving markets, such as Southeast Asia, the Middle East, and Africa, with brand portfolio and protection.

In recent years, she has helped several Chinese companies win difficult cases overseas. Flora has received multiple industry accolades, such as being selected in “The A-List” by China Business Law Journal and selected as "Gold Medal Trademark Practitioner" by the China Trademark Association. Flora is also currently a member of the Trademark Practice Committee of the International Trademark Association (INTA). She is often invited to publish professional insights in many internationally renowned legal media and institutions, including CTC Legal Media, American Bar Association, etc.

Representative Cases

  • Successful invalidations against bad faith registrations on behalf of a global famous biomedical company
  • Representing overseas healthcare companies and beauty care companies in developing its trade mark strategy in China and assisting them in the launch of products on e-commerce platforms.
  • Representing a multinational company in the telecommunication field in a number of opposition and invalidation cases in which the trade mark has been recognized as a well-known trade mark.
  • Successful first instance court case against a bad faith registration in Indonesia on behalf of a well-known domestic Chinese health and nutritional products company.
  • Global trade mark monitor for a well-known domestic financial group.
  • Providing trade mark and domain name overseas dispute resolution for a well-known domestic Chinese conglomerate.
  • Participating in "Research on Trademark Law" held by CTA (China Trademark Association)

Qualifications

  • Bachelor of Law, University of Science and Technology Beijing, China
  • PRC licensed lawyer

Memberships

  • Member of INTA Trademark Office Practices Committee (2024-2025)

Awards

  • Rising Stars (Foreign Firms) – China Business Law Journal The A-List 2024
  • Excellent Tier - Trademark Expert Directory of China Trademark Association 2023
  • Gold Metal Trademark Practitioner– China Trademark Association 2020