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Hatty Cui

Principal, General Manager of China


+86 10 8632 4000


Hatty is a Principal, Head of the China Trade Mark Group and General Manager of the Rouse China business based in Beijing.

Hatty has the role of managing Rouse China Trade Marks Group. She has received the Silver Band ranking in the WTR. With a solid nineteen years’ experience and a thorough understanding of the local and international IP and legal environment across a number of jurisdictions, she has served many of the top multinational companies entering the Chinese market, as well as assisting fast – growing Chinese enterprises to expand globally. She has vast experience representing and advising clients pertaining IP consultancy, trademark portfolio management, commercial review, non-traditional trademark practice, opposition, cancellation, trademark acquisition and enforcement. Her strengths include but are not limited to:

  • experienced in a wide range of industries and offers clients the most innovative and cutting-edge solutions to boost their competitiveness through brand management.
  • leverages the commercial power of their brand wherever they are with in-depth local knowledge and expertise beyond IP.
  • offers IP portfolio management consultancy and advice to maximize the effect of their brand on a global scale, acting strategically on opportunities and courageously expanding their horizons.

Prior to joining the firm, Hatty was an associate for an IP boutique law firm in Silicon Valley and a global food and beverage company in Chicago focusing on trademark prosecution and enforcement for both domestic and international matters for 5 years.

Before moving to the States to pursue her Master of Laws (LL.M.) degree, Hatty served as in-house legal counsel at China Central Television. In addition, Hatty also worked at Beijing Municipal Bureau of Copyright prior to entering law practice.


  • Master of Laws, Chicago-Kent College of Law, U.S.
  • Bachelor, Beijing University of Chemical Technology, China
  • Dual licensed attorney both in P.R.C. China and New York State, U.S.


  • American Bar Association


  • Next Generation Partners in IP (Foreign Firms) - The Legal 500 Asia Pacific 2021, 2022
  • Silver Tier in China Foreign - WTR 1000 2020 - 2022