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Holly White

Head of Service Development


+44 20 7536 4185


Enables leading multinationals and brands to successfully implement their digital strategies within China.

Holly supports brands and technology companies to navigate the IP and regulatory risks in the digital space in China. With 9 years’ experience in China’s business environment, Holly’s commercially focused approach, enables her clients to successfully build brand value and maximise revenue. 

Working alongside the Head of Digital and Commercial at Lusheng Law Firm (Rouse’s strategic partner firm in China), Holly plays a leading role in growing Rouse’s Digital & Commercial service internationally. She facilitates service innovation ensuring Rouse has the solutions our clients need to successfully navigate the fast moving and complex digital world.

Prior to joining Rouse in 2017, Holly served as a senior diplomat at the British Embassy in Beijing, where she advised business on navigating the political, social and economic landscape in China. ​She also had strategic oversight of £360 million funding to support technology commercialisation. Whilst working as Chief of Staff to the Minister for Universities, Science and Innovation, Holly developed an in-depth understanding of cutting-edge technologies, and the support businesses need. She brings these unique perspectives to her work today.


  • BA(Hons) Politics and Modern History, University of Manchester

Personal Interest

  • Travelling the world – visiting new places as well as returning to favourites
  • Walking in beautiful countrysides and mountains