Biography
Joshua Mandell is a Principal, based in Beijing.
Joshua is a seasoned expert in the field of intellectual property protection and strategy, with over 20 years of practical experience in China and a license to practice law in Texas, USA. He provides comprehensive IP solutions to enterprises, covering trademark portfolio management, trademark and patent dispute resolution, anti-counterfeiting and enforcement, as well as the protection and commercialization of emerging technologies, data and AI.
He advises numerous large multinational corporations from the United States and Europe, with clients spanning high-tech, semiconductors, communications, pharmaceutical, and entertainment industries. With a deep understanding of the Chinese legal market, he excels in assisting multinational companies in entering the Chinese market and handling market access and IP-related matters.
He is highly recognized in the IP industry and has been recommended by international legal media, including World Trademark Review. Recently, a brand enforcement case he handled was selected as an example case in the "Protecting IP” Campaign by the Shanghai Municipal Market Supervision and Administration Bureau.
Highlights
Advising a well-known New Zealand fruit company in a series of enforcement actions against multiple fruit traders involving trademark infringement in Shanghai -- Example Cases of the "Protecting IP" Campaign by the Shanghai Municipal Market Supervision and Administration Bureau (published in 2025)
Publications
Administrative Enforcement of IP in China -- UK IPO & British Embassy Beijing, 2023