Biography
Melanie Zhu is the Principal, Deputy Greater China Head of Trade Marks & Brands, Head of Shanghai Trade Marks & Brands Team, based in Shanghai.
Melanie with over 20 years’ experience, is a seasoned expert in trademarks and branding, skilled in all aspects of trademark and brand work, from portfolio and management in China to global portfolio management and protection.
Trusted by numerous leading domestic and international companies, her clients come from a variety of industries including household chemicals, automotive, FMCG, sanitary products, beauty and personal care, luxury goods, and emerging technology. Melanie coordinates comprehensive brand-related work in China for international clients and is adept at handling complex trademark disputes, with cases recognized by the China National Intellectual Property Administration as "Model Trademark Review Cases of the Year." She also actively promotes the successful globalization of Chinese companies, providing trademark portfolio and enforcement strategies.
Melanie is recognized by many domestic and international authorities and media, including The Legal 500, the World Trademark Review. She has also been nominated for "Managing IP Asia-Pacific Awards: China Practitioner of the Year."