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Phoebe Wu



+86 20 8595 5800


Phoebe is a consultant based in our Guangzhou office, specialising in online enforcement.

Phoebe is a veteran specialist in the field of online enforcement. With over 7 years of experience in online enforcement, Phoebe is very familiar with the rules and practice of all major e-marketplaces in China, as well as social media. She regularly visits China’s major e-commerce platforms, social media and hold discussion with these platforms on IP protection.

Phoebe provides online enforcement service, strategy and insights to numerous consumer brands, with a very satisfying ROI. Clients in the toy, fashion and entertainment sectors has benefitted from her online enforcement program, with resumption of official sales figures.

Her recent successful projects include:

  • Designed and carried out a 2-year online enforcement program for a Canadian listed entertainment company
  • Managed complicated takedown projects for a Canadian luxury outfit brand; and
  • Cooperated with major platforms on targeted test purchase programs.


  • BA, English (International Trade), Guangdong University of Foreign Studies

Personal Interest

  • Swimming, travelling and reading