Susan is a Senior Trade Mark Agent based in our Shanghai office.
She has adept experience with advising clients on all kinds of trade mark issues in China, ranging from trade mark prosecution to contentious matters.
Susan represents a number of renowned brands from various industries including leadings brands in auto vehicle, health, personal care, food and beverage, entertainment, sports, electronics, telecommunication and digital industries. She manages trade mark portfolios by advising and supporting on daily clearance, filing and prosecution strategies and work.
In addition to the portfolio management, Susan also advises clients on enforcement from investigation to assignment of trade marks, and on transactional matters involving trade mark and other forms of IP. Her specialty covers the registration and enforcement strategy over Geographical Indications (GI) in China, by working with international clients and with Chinese authorities on securing GI protection for these governmental / non-governmental organizations around the globe.
Before joining Rouse from 2006, Susan had worked at Shanghai Trade Mark Service Centre which was the dedicated agency within the Shanghai Administration for Industry & Commerce since 2001, where she had accumulated experience working with the authorities and agency and on serving overseas clients, such as managing the portfolio registration for the first Shanghai EXPO.