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Yen Vu

Principal, Vietnam Country Manager Rouse Legal Vietnam

Ho Chi Minh City , Hanoi , Phnom Penh

+84 28 3823 6770


Yen is a Principal and Country Manager of our Vietnam business.

Yen has nearly 21 years of experience in intellectual property. Her specialty in contentious and non-contentious IP matters has a focus on the enforcement, protection, and commercialization of trademarks, patents, copyright, and domain names. Her expertise in IP stretches across multiple regions, including Vietnam, Laos, and Cambodia.

Yen also has extensive experience advising clients on data protection and data privacy in Vietnam. She has worked with the Digital Committee of the European Chamber of Commerce in Vietnam to contribute comments to the Ministry of Public Security on the draft decree of personal data protection. She also speaks at workshops on data protection and digital transformation in Vietnam and Southeast Asia organized by the World Economic Forum and Lexology.

Yen advises leading multinational companies to optimise their IP portfolios in Vietnam and has extensive experience in enforcing their rights in trade mark appeals/oppositions, trade mark litigation, patent disputes, and domain name disputes at the WIPO Arbitration Centre.

She also advises on media and entertainment law, licensing and franchising, trade secrets, and employment law in relation to intellectual property.

Yen has notable publications in AsiaLaw & Practice, World Trademark Review, Vietnam Investment Review, and Privacy Laws & Business. She has also co-authored the book "International Copyright Law" published by Globe Law and Business.


  • University of Melbourne, Master of Laws (LLM), Commercial Law 
  • Hanoi University of Law, Bachelor of Laws (LL.B.), Commercial Law
  • Admitted to Ho Chi Minh City Bar Association
  • A registered IP Agent before Intellectual Property Office of Vietnam


  • Chairwoman of EuroCham's Intellectual Property Rights Committee in Vietnam
  • Member of EuroCham's Digital Sector Committee in Vietnam
  • Co-Chair of Copyright Committee, Asian Patent Attorneys Association (APAA)
  • Member of Legislation and Regulation Committee, International Trademark Association (INTA)


  • Recognised as “Notable Practitioners” by Chambers & Partners, 2019 – 2023
  • Listed as “Trade Mark Stars” by Managing Intellectual Property, 2018 – 2022
  • Ranked as “Global Leader” for Trademark Practice by World Trademark Review, 2020 – 2023
  • Gold ranking for Enforcement and Litigation by WTR 1000, 2020 – 2023
  • Listed as “Recommended Individual” by IAM Patent, 2020 – 2023
  • Recognised as “IP Experts” by Asia IP, 2020 – 2022
  • Recognised as “IAM Global Leaders 2024”