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Yen Vu

Principal, Vietnam Country Manager Rouse Legal Vietnam

Ho Chi Minh City , Hanoi , Phnom Penh

+84 28 3823 6770


Yen is a Principal and Country Manager of our Vietnam business.

Yen has over 17 years of experience in IP enforcement & litigation. Her specialty in contentious and non-contentious IP matters has a focus on enforcement, protection, and commercialization of trademarks, patents, copyright and domain names. Her expertise in IP stretches across multiple regions including Vietnam, Laos, and Cambodia.  She also has extensive experience in advising clients in data protection and data privacy in Vietnam.

Yen advises leading multinational companies on optimizing their IP portfolios in Vietnam and has extensive experience in enforcing their rights in trademark appeals/oppositions, trademark litigation, patent disputes as well as domain name disputes at WIPO Arbitration Centre.

She also handles dealing with media and entertainment law, licensing and franchising, trade secrets, and employment law in relation to intellectual property.

Yen has notable publications in AsiaLaw & PracticeWorld Trademark Review, Vietnam Investment Review and Privacy Laws & Business. She has also co-authored the book "International Copyright Law" published by Globe Law and Business. 


  • University of Melbourne, Master of Laws (LLM), Commercial Law 
  • Hanoi University of Law, Bachelor of Laws (LL.B.), Commercial Law


  • Member of Copyright Committee, Asian Patent Attorneys Association (APAA)
  • Member of Trademark Offices Practice Committee, International Trademark Association (INTA)
  • Chairwoman of Eurocham's IPR Committee in Vietnam


  • Chambers Asia-Pacific, 2023: Band 3
  • WTR Global Leaders, 2022
  • MIP, IP Stars, 2022: “Trade Mark Star"
  • WTR Global Leaders, 2020: Listed as a Global Leader for Trademark Private
  • Chambers Asia Pacific, 2020 & 2019: “Notable Practitioners”
  • WTR 1000, 2020: Tier 1 for Enforcement and Litigation
  • WTR 1000, 2020: Tier 1 for Prosecution and Strategy
  • IAM Patent, 2020: “Recommended Individual”
  • MIP, IP Stars, 2018 - 2020: “Trade Mark Star"