Biography
Yurio is a Principal and Indonesia Head of Trade Marks & Brands at Rouse.
Yurio’s expertise in both contentious and non-contentious trade mark matters spans over 20 years, making her a leading advisor for clients worldwide. She provides critical guidance to foreign clients seeking local expertise and to Indonesian clients navigating trade mark protection internationally.
Her extensive experience in trade mark portfolio management covers a broad spectrum of industries, including personal care, financial services, tobacco, luxury goods, and pharmaceuticals. Yurio’s strength in trade mark searching and prosecution is complemented by her long-standing working relationship with the Indonesian Trademarks Office, which has established her as a trusted advisor in the field.
Among her significant cases, Yurio led a landmark representation for a global technology leader, addressing trade mark prosecution and litigation matters in Indonesia. She has also advised a prominent travel company on conducting copyright searches to ensure compliance and prevent potential infringements. Yurio’s counsel extends to high-profile clients, including major e-commerce platforms and Fortune 500 companies, supporting their IP strategies with deep industry insights.