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Zoe Liu



+86 20 8595 5800


Zoe is an enforcement consultant and an expert of customs IP protection who is based in our Guangzhou office.

Zoe has over 18 years of experience practising IP law in China, particularly around customs IP protection and trademark enforcement. She is very familiar with Chinese customs practise and has abundant experience advising clients on customs filing whitelist management, seizure, and post seizure action. She has also provided numerous training sessions to Chinese customs officers on IP protection.

Representative Cases

  • Supervised 2 consecutives border seizures of baby strollers in 6 months. This was achieved through ccurate intelligence tracking
  • Used legitimate customs administrative measures to successfully send back client’s unwanted parallel import goods
  • Successfully reached a dozen compensation agreements with exporter of infringing goods.


  • Legal Professional Qualification, National Judicial Examination, China
  • MA, Civil and Commercial Law, Sun Yat-Sen University.
  • BA, English, University of China Civil Aviation.

Personal Interest

  • Reading and running