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Corporate & Commercial

We negotiate the legal issues associated with the global commercialisation of your intellectual property.
  • Cross Border IP & Technology Transactions
  • IP Commercial & Legal Advice
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In 1975, just 17% of a company’s value was held in intangible assets. By 2015 this had increased to 84% and can only have increased since then. Having advisors who understand the interplay between decisions on IP and its impact on corporate value is vital.

Cross Border IP & Technology Transactions

When wanting to bring your products or services (leveraging on brand or technology as core competitive advantage) into a new market, particularly China, businesses must have a broad and detailed understanding of the commercial environment and have control of their intellectual property to ensure that the ever changing commercial and government expectations are met. Unique to other IP specialist firms, we have corporate and commercial advisors working alongside our IP teams, led by veteran Chinese corporate and IP lawyer, Jin Ling

They can help you understand how market entry will work, the structures available and advise you what is best for your venture and future business ambitions. Together with employment, tax and due diligence considerations.

Our Corporate and Commercial team has 20 years’ experience advising on different kinds of transactions from M&A to technology transfers, particularly when cross-border issues such as foreign exchange control, withholding taxes and contract registration comes into play.

A company’s intellectual property assets represent the majority of a businesses value to the market and its shareholders. You need advisors who could combine  a deep understanding of innovation and intellectual property assets with commercial law in real transactions, a rarity that means our Corporate and Commercial team is highly sought after by clients with IP at the core of their business.

IP Commercial & Legal Advice

Having the right agreements in place with third parties helps protect you and your assets.

Our corporate and commercial experts can draft and provide advice on:

  • Contract research Agreements
  • Cartoon/film Co-Production & Merchandising agreements
  • NDAs
  • Supply & distribution agreements
  • Commercial agreements
  • Sponsorship Agreement
  • Media release & Agency agreements

They can also help brands by advising on:

  • IP ownership and licensing structuring
  • IP related transfer pricing
  • Inventor remuneration, and IP management policies
  • Trade mark licensing, assignments and co-branding
  • Software & copyright licensing
  • Franchising
  • Infringement and litigation

Our Team

Jin Ling

Principal and Head of Digital & Commercial at Lusheng Law Firm (Rouse's strategic partner)


+86 21 3251 9966

+852 2302 0832

Stina Pilotti

Principal, Sweden Digital & Commercial Head

Stockholm - Rouse

+46 (0)720 087 737

+46 (0) 70 233 62 62

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