IP, legal and regulatory legal issues are increasingly intertwined, especially in the digital world. The business environment is fast-moving and regulations are complex and evolving. Navigating the challenges to successfully manage risks, enables the business to deliver its commercial strategy.

With our 25 years expertise of supporting multinationals, we can supplement your own team, working seamlessly side by side.

Alongside our credentials in protecting IP and brand reputation in e-commerce and e-marketing, we also specialise in practical solutions to manage complex regulatory, compliance and cross-border transactions.

We have a strong track record for trusted and clear communication to headquarter counsels and business teams.

By working with us, you are guaranteed access to the latest knowledge on the market and legal situation. You can be reassured that your risks are effectively managed in a cost-effective way.

Case study 1

A US multinational personal care company with multiple brands expanding their business in China

Client’s challenge

The client was expanding in China via cross-border e-commerce. As the business grew domestically, the legal, regulatory and IP challenges developed. They did not have their own China legal expertise. Effective management of the risks was critical to maintain market reputation.

Our approach

As a client of 10 years, we have provided an extensive range of services. Below is a summary:

Corporate and commercial:

• • Market entry assessment
  • Corporate set-up and restructuring
  • Drafting, reviewing and translating contracts: NDAs, distribution agreements, service agreements
  • Product registration & product compliance for ingredients
  • Labour and employment contracts

Marketing and sales:

• • Advertising, packaging claims and labelling compliance
  • Legal support on e-commerce platforms, social media and offline distribution
  • E-commerce Authorization Agreements
  • Assistance with consumer & ‘professional’ complaints

Impact of our work

With our solution orientated services, the client successfully grew sales and market presence in China. With high regulatory compliance, their brand remains strong. Potential risks are effectively managed.

By relying on our services, the client has navigated cost and talent barriers to recruiting in-house teams. We are retained as the client’s China counsel, providing on-going support for commercial operations in China.

Case study 2

Leading Indonesian multinational FMCG growing from cross-border e-commerce to direct sales in China

Client’s challenge

Our client wanted to establish a WFOE in China to facilitate the expansion of their e-commerce business. 

They had previously been working with partners to test the market and generate sales. As the business had been proven to be successful, they wanted to establish their own market presence to grow revenue further.

Our approach

We have advised on a wide range of issues:

• Corporate and Commercial:
  • WFOE structuring and set-up
  • Business licenses
  • Commercial agreements including with a logistics provider
  • Monitoring partner activity and flagging IP and regulatory non-compliance issues ​
• Regulatory compliance:
  • Product registration
  • Product Operation Licence
  • Product, packaging and labelling compliance including use of a food additive​
• HR & Employment:
  • Employment contracts​
• Marketing:
  • Advertising agreements, labelling & marketing materials compliance review​
• E-commerce:
  • Third party agreements and set-up of flagship store​

Impact of our work

The client was able to set-up their WFOE in a way which delivered their commercial strategy. In particular, the structure enabled the hiring of senior talents. Specifically, a highly respected e-commerce director. They were also able to hold the necessary licence to onshore their e-commerce business.

With ongoing support, the client is delivering its commercial ambitions and growth in the Chinese market.