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Trade Marks & Brands

Our business has its roots in trade mark services.
  • About
  • Creation & Management
  • Leveraging Trade Marks
  • Trade Mark Enforcement & Dispute Resolution
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We advise some of the most valuable multinational brands on the development of offensive and defensive trade mark strategies.


Our trade mark professionals work as an integrated team: no matter where you are or where you need support, there is always someone with the right blend of local experience and industry knowledge to meet your needs. Many of our trade mark professionals have both in-house and private practice experience. We see this as a major advantage.


By working in client teams, we are able to effectively manage your portfolio such that one or more contact person is available to you at all times.


Trade Mark Creation & Management

Our business has its roots in trade mark services, and we are widely recognised as one of the leading trade mark firms in the world. Our client base includes some of the world’s most well-known brands.

Trade marks are the face of your business – a highly visible way to distinguish your products and services, as well as a mark of quality. Choosing where, and when to register these marks requires knowledge of the nuances of local jurisdictions and strategic insight into your business.

Our team provides the full range of trade mark management services, from devising the right trade mark searching, filing and opposition strategy through to managing renewals and general maintenance.

Searching and Watching

We will design an appropriate trade mark searching and watching strategy for you, incorporating your own processes to ensure a streamlined service.

Carrying out appropriate clearance searches before launching a new brand or an existing brand in a new territory is vital. It flags up any conflicting prior rights that could prevent you from using and registering your brand and reduces the risk of unintentionally infringing an existing right or having to rebrand products or services after a costly infringement action.

Watching, is now more important than ever, given that a number of intellectual property offices no longer prevent a later mark from progressing to registration based on an earlier right. The onus is on the owner of the earlier right to take appropriate action. This often leads to oppositions, so a cost effective and reliable watching service is now an essential element of trade mark portfolio management.


Portfolio Management

We take the time to understand your business. We link your trade mark filing, prosecution, enforcement, and maintenance services to your commercial objectives, ensuring the decisions you make are in line with your growth plans. We will ensure that your business has the correct trade mark assignments and licensing agreements in place of your circumstances, preventing your business and its brand from being compromised.  

We use internationally recognised web-based systems to ensure that your portfolio is fully visible to you.  A tried and tested tool used by law firms and Fortune 500 companies around the world to keep your docket up-to-date and accessible. Not only does the system keep an up-to-date record of your portfolio, it also acts as a docketing system and forum for the storage of key documents.


Leveraging Trade Marks

The commercialisation of your trade mark portfolio can open up a rich stream of alternative revenue.

Once you have a strong management program in place and actively enforce your portfolio, it is time to consider leveraging your assets.

With our help, you can turn them into income generators in their own right, whether through licensing or strategic acquisition and disposal.


Asset Management and Commercialisation

We provide a full range of commercial trade mark services, including assignment, licensing, distribution, and coexistence agreements, as well as publishing, sponsorship and digital content agreements (including app and software development agreements), artist and personality rights agreements, performer’s agreements and moral rights waivers.

We can also provide you with our template agreements for use by your in-house counsel if needed, keeping external costs to a minimum.

Trade Mark Enforcement & Dispute Resolution

Our experts can advise you on all aspects of trade mark enforcement and dispute resolution, including online IP strategy and the protection and recovery of domain names

Our evidence gathering services enable us to carry out domain registration surveillance and the undercover purchases of domains. We also work closely with external internet monitoring companies and internet service providers to ensure the swift removal of problem content.

We will advise you on online trade mark infringement or the posting of offensive content, taking action on your behalf.

Climate Change & Practice

Climate Change is no longer a buzz word, it's a worldwide and daily reality we cannot ignore. Regulations on global warming are quickly reshaping the business and IP landscape. As one of the first firms to practice IP with Climate Change, Rouse is at the forefront of this emerging area. Our multi-disciplinary team is composed of Climate Change attorneys, patent agents and engineers in energy and waste management.

We help our clients navigate the evolving world of Climate Change legislation and unlock opportunities in an increasingly carbon-constrained economy by focusing on six major aspects of Climate Change. For more information, please contact the Climate Change Group.

Our Team

Rachel Tan

Principal, Global Head of Trade Marks

Hong Kong SAR

+852 2302 0832

Hatty Cui

Principal, General Manager of China


+86 10 8632 4000

Chad Dowle

Principal, Thailand General Manager


+852 2302 0832

Lisa Yong



+62 21 769 7333

Mary Man

Principal, Global Head of Formalities

Hong Kong SAR

+852 2302 0832

+86 21 3251 9966

+86 10 8632 4000

Yurio Astary

Principal & Indonesia Head of Trade Marks & Brands


+62 21 5080 8156

Yen Vu

Principal, Vietnam Country Manager Rouse Legal Vietnam

Ho Chi Minh City , Hanoi , Phnom Penh

+84 28 3823 6770

Nuttachai Unaratana

Principal, Thailand Head of Trade Marks


+662 028 2244

+951 371 385

Theresa Mak

Principal, Hong Kong Head of Trade Marks

Hong Kong SAR

+852 3412 4168

Maura Canavan

South Africa Country Manager

South Africa

+27 21 250 0700

Samantha Grainger

Principal & Legal Consultant, Head of Dubai Trade Mark Group


+971 4 309 8000

Andrey Cherkasov

Legal Consultant


+971 4 3098000

Latest Trade Marks & Brands Insights

This webinar will examine the landscape and provide regulatory updates for ASEAN as well as China.

1 minute read


15 May 2024

The Publication for Opposition Period Kicks off soon!

1 minute read

Tin Hla


08 May 2024