Today, the Rouse Group (aera, Arnold & Siedsma, Konsert Strategy & IP, Wrays | Intellectual Property and Rouse) celebrates World Intellectual Property Day 2026, which this year is shining a spotlight on the role of intellectual property in the world of sport.
From cutting-edge performance technology and data analytics to iconic branding, broadcasting rights, and merchandise, IP is at the heart of a global sports industry that inspires billions. Behind every record broken and every match watched is a network of innovation, creativity, and legal protection making it all possible.
We are proud to support clients across the sports ecosystem helping to protect and commercialise the ideas, technologies, and brands that drive the game forward.
Within the Group we take part in sporting activities around the world from a charity run across the Øresund Bridge connecting Denmark with Sweden to sponsoring a school hockey team in South Africa, joining the Hong Kong Legal Walk, running in the beautiful surroundings of Angkor Watt in Cambodia to playing football and coaching local sports teams across Australia.
As sport continues to evolve on and off the field, we remain committed to supporting innovation and protecting the ideas that keep the world moving.