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      Start-ups & Luxury

      Published on 27 Aug 2020 | 1 min read

      Supporting a well-known luxury brand to understand how to engage with innovative start-ups in China

      Overview

      A world leading luxury business needed to advise their fashion maison on how to engage with innovative Chinese start-ups. The aim was to create partnerships to develop cutting edge in-store retail technologies and enhance the customer experience.

      Our Approach

      We provided a landscape brief to develop understanding of the unique nature of the start-up landscape in China, looking at both the opportunities and the risks. This included building a picture of retail innovation and the different collaboration models available. We advised on the management of potential partnerships including best practice for due diligence, dispute resolution and accounting for data protection regulations.

      Value Created

      As our client understood the opportunities and challenges within political, economic and legal context, the maison was fully informed. They were able to select the best way to engage with start-ups to achieve their commercial objectives.

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      Principal, Head of Global Consultancy
      +44 20 7536 4103
      Principal, Rouse Consultancy
      +44 20 7536 4107
      Principal, Head of Global Consultancy
      +44 20 7536 4103
      Principal, Rouse Consultancy
      +44 20 7536 4107