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Fighting The Online Fakers

Published on 25 May 2023 | 1 minute read

James Godefroy explains on Business Reporter how businesses can protect themselves against counterfeiting on e-commerce platforms.

The counterfeiting industry is growing, with Europol estimating that illegal counterfeit goods represents as much as 2.5% of world trade, or approximately $461 billion in total. Almost all global retailers are at risk of counterfeiting, with luxury goods producers a particular target.

It is difficult for businesses to know where to begin when confronted with the threat of counterfeiting. The best form of defence is preparedness, and there are a number of steps businesses can take in partnership with an IP law professional or team, to build a robust brand protection strategy...

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Principal, Deputy Enforcement Head
+86 20 85955818 ext. 5018
Principal, Deputy Enforcement Head
+86 20 85955818 ext. 5018