James Godefroy explains on Business Reporter how businesses can protect themselves against counterfeiting on e-commerce platforms.
The counterfeiting industry is growing, with Europol estimating that illegal counterfeit goods represents as much as 2.5% of world trade, or approximately $461 billion in total. Almost all global retailers are at risk of counterfeiting, with luxury goods producers a particular target.
It is difficult for businesses to know where to begin when confronted with the threat of counterfeiting. The best form of defence is preparedness, and there are a number of steps businesses can take in partnership with an IP law professional or team, to build a robust brand protection strategy...
Read the full article here.