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Survey: Impact of the China Trademark Law

Published on 28 Apr 2021 | 2 minute read
Rouse is conducting a comprehensive assessment of the impact of the newly enacted provisions of the China Trademark Law

Rouse is currently conducting a comprehensive assessment of the impact of the newly enacted provisions of the Trademark Law in China for IP Key, on behalf of the European Union Intellectual Property Office (EUIPO).

For this study, we are seeking to understand to what extent the new trade mark rules and procedures have had an impact, positive or negative, in the marketplace for brand owners, traders and other commercial and private operators.

Stakeholder feedback will form a crucial part of our work, highlighting the most topical issues and concerns for national and international stakeholders. As a stakeholder with experience on Chinese trade mark related issues, your perspective on the following topics would be appreciated:

  • Impact of the introduction of bad faith as a ground for refusal
  • Transformation of trade marks to resemble other registered trade marks
  • Recognition of Well Known Trade Marks (WKTMs), including provisions on likelihood of confusion


We have designed a survey to capture views of in-house and law firm professionals that work directly on trademark and brand-related matters.

The survey is available in multiple languages, consists of multiple choice questions and should take no more than 5-10 minutes to complete. 

All responses will be treated with full confidentiality (and not shared with third parties). Links and QR codes below.












In addition, should you have time, we would welcome an opportunity to walk you through the questionnaire during a short phone interview. The discussion should not take more than 30-60 minutes; and will also be held in strictest confidence.

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Rouse Editor
+44 20 7536 4100
Rouse Editor
+44 20 7536 4100