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Webinar: NFTs in China - Managing Risks in Marketing Campaigns and IP Licensing

Non-Fungible Tokens (NFTs) are a growing phenomenon globally, and this is no different in China.

Non-Fungible Tokens (NFTs) are a growing phenomenon globally. This is no different in China, where NFTs are known as ‘digital collectables’. Brands are increasingly using digital collectables to support their marketing and promotional activity. Whilst this contributes to brand growth, getting it wrong can have a significant negative impact. As this is a new and emerging area, speakers Jin Ling, Sunny Su  and Holly White  will discuss how legal and intellectual property in-house counsels are grappling with guiding their business through these challenges. They will focus on:

  • Business models being used to exploit digital collectables 
  • New regulatory and intellectual property risks and what can go wrong 
  • How to mitigate the risks successfully

Register here and join this webinar hosted by Rouse and Lusheng (a strategic partner of Rouse) to learn more.

*This webinar is designed for corporate attendees only.

 

Date

Wednesday, July 6th, 2022
Time
14:00pm - 15:00pm UTC
30% Complete
Principal and Head of Digital & Commercial at Lusheng Law Firm (Rouse's strategic partner)
+86 21 3251 9966
Head of Service Development
+44 20 7536 4185

TAGS

Principal and Head of Digital & Commercial at Lusheng Law Firm (Rouse's strategic partner)
+86 21 3251 9966
Head of Service Development
+44 20 7536 4185