Non-Fungible Tokens (NFTs) are a growing phenomenon globally. This is no different in China, where NFTs are known as ‘digital collectables’. Brands are increasingly using digital collectables to support their marketing and promotional activity. Whilst this contributes to brand growth, getting it wrong can have a significant negative impact. As this is a new and emerging area, speakers Jin Ling, Sunny Su and Holly White will discuss how legal and intellectual property in-house counsels are grappling with guiding their business through these challenges. They will focus on:
*This webinar is designed for corporate attendees only.