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      Articles & Insights

      Articles tagged as Brandstrategy

      Chiikawa in Hong Kong: How a Cute Character Became Big Business
      Chiikawa in Hong Kong: How a Cute Character Became Big Business

      3 minute read

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      24 Jul 2025

      AI-Powered Digital Asset Management: Opportunities or Challenges for brands?
      AI-Powered Digital Asset Management: Opportunities or Challenges for brands?

      2 minute read

      Sophie Li

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      05 Dec 2024

      Latest Articles & Insights

      Updates on the 13th Edition of Nice Classification (Effective 1 January 2026)
      Jurisdiction-by-jurisdiction updates on implementing the Nice Classification 13th Edition and trade mark office guidance

      5 minute read

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      20 Jan 2026

      Vietnam's 2025 Amended IP Law
      Major reforms effective from April 2026

      9 minute read

      Yen Vu, Khanh Nguyen

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      19 Jan 2026

      Change ahead: unpicking China’s draft TM law amendments
      Rouse writes for Managing IP

      1 minute read

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      16 Jan 2026

      Vietnam: Key Developments In Personal Data Protection Under Decree 356

      5 minute read

      Yen Vu

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      14 Jan 2026

      Cambodia’s IP Toolkit Webinar: Empowers MSMEs on Trade Marks & Digital Branding

      1 minute read

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      08 Jan 2026

      How to Navigate Absolute Grounds for Refusal in China

      6 minute read

      Melvin Mei

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      08 Jan 2026

      New UAE Consulate Legalisation Format - What You Need to Know

      4 minute read

      Mona Saleh

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      08 Jan 2026

      Thailand Updates Trade Mark Goods And Services Classifications

      2 minute read

      Terapat Laopatarakasem, Norasak Sinhaseni

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      06 Jan 2026

      印度尼西亚：音乐会版税责任明确为主办方，而非表演者

      1 minute read

      Lukman Hakim Basir

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      22 Dec 2025

      科威特：授权委托书五年有效期新规及其他关键变更

      1 minute read

      Mona Saleh

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      22 Dec 2025

      东南亚商业秘密保护：综合指南

      4 minute read

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      22 Dec 2025

      Indonesian Patent Working Requirements
      Clarification on Article 20A

      1 minute read

      Arifia Fajra

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      16 Dec 2025