With innovative ideas comes intellectual property, as start-ups and innovative ideas usually go in pairs.
All start-up founders are racing to get their product on the market before someone else does, but this race is only worthwhile if you protect your idea, your intangible assets, and your IP. Chad Dowle, Global Head of Media, Advertising and Digital practice sits down with Bertrand THEAUD of Statrys and shares insight on IP strategies for start-ups.
To view the interview, please click on the image below or click here.
To view Chad Dowle's previous interview on Hong Kong SPAM laws, please click here.
