The key considerations for IP owners to reduce risk when exploiting new digital technologies based on recent trends
Jin Ling Head of Digital & Commercial at strategic partner Lusheng and Holly White, Head of Service Development from Rouse have contributed an article to The Patent Lawyer's NFTs Cryptocurrency and the Metaverse Special Edition.
During the pandemic, investments in digital assets and experiences to build brands, expand customer bases, and facilitate new ways of working have skyrocketed, with digital assets such as non-fungible tokens (NFTs), virtual idols, avatars and virtual goods gaining significant popularity. The luxury, gaming, and sports sectors, in particular, have been making substantial developments in this space, and they are also starting to catch other sectors’ attention. So far, we’ve seen pop-up stores being launched in the metaverse and unique NFTs being created for gaming experiences, such as The Sandbox, Roblox and CryptoKitties...
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